Brand
Brand guidelines
How to use the Moosara name, logo, colors and fonts. If you’re writing about Moosara, linking to it or featuring it, start here.
The name
Moosara, one word, with only the M capitalized. The company is Moosara LLC. Please don’t write it as “MOOSARA” in text, or as “Moo Sara.”
In one line: Moosara rescues .NET and Angular software for founders whose projects never shipped, or shipped and keep breaking.
Logo
Using the logo
- Use the yellow logo on dark backgrounds and the green logo on light backgrounds.
- Leave clear space around the logo at least as wide as the M badge’s yellow ring.
- Keep it at least 24px tall on screen. Smaller than that, use the badge alone.
Please don’t
- Recolor the logo, or add outlines, shadows or gradients.
- Stretch, squash or rotate it.
- Put the yellow logo on white or light backgrounds.
- Place it on a busy photo, or retype “MOOSARA” in a font to imitate it.
Colors
Yellow only goes on green or ink. On white or Paper it’s unreadable. Use it sparingly: one button, one key number.
Fonts
Headlines and numbers
Archivo
Bold and Extra Bold, condensed for big numbers. Free on Google Fonts.
Body text
Public Sans
Regular and Semibold, for everything you read. Free on Google Fonts.
Labels
IBM PLEX MONO
Medium, in all caps, for small tags and dates. Free on Google Fonts.
If these fonts aren’t available, use Arial Bold for headlines and Arial for body text.